It’s next to impossible to keep up with all the new musical talent that exists in the world—believe me, we have tried. Considering all the platforms music fans use on a daily basis (everything from Spotify and Apple Music to Bandcamp and other various indie sharing services), discovery can feel daunting. The technological vastness has democratized the industry (more ways to hear new music = more new music is heard), but how the hell are you supposed to know Bazzi, the up-and-coming R&B/pop talent was made famous on Snapchat? Or better yet, who (or what) the hell Bazzi is?
We got you.
Andrew Bazzi, the Michigan-raised, 20-year-old singer/songwriter currently sitting pretty at No. 29 on the Billboard Hot 100 for his track “Mine,” first rose to prominence as a Vine celebrity (the platform might be gone, but teen celebrities never fade). He originally released “Mine” in October 2017 to modest listenership, numbers that exploded at the top of 2018 when his song became a Snapchat meme. Users, (often teenage) placed the song’s memorable lyrical line of “You’re so fucking precious when you smile” on top of whatever hilarity they were capturing, layering on a Snapchat filter.
The meme became so massive (viral is the word) that Bazzi’s track “Mine” skyrocketed up the charts, from what we can assume were people discovering the song on Snapchat, thinking “Hey, this ain’t half bad!” and streaming it. Presto, success. That’s all there is to it.
Now you know the song, and Bazzi. The question becomes—is this sustainable fame? That’s uncertain, but we should appreciate Snapchat and memes for their ability to really launch careers—even if Bazzi proves to be a one-hit wonder.