Photo: Richard Drew (AP Photo)

Snapchat, the multimedia, video/photo-sharing app that should really only be utilized by teens, recently ran and then apologized for running an advertisement for the game Would You Rather?. It amazingly tone deaf, it’s astonishing to think anyone would’ve come up with it in the first place—let alone, review and approve it. The ad, which popped up stateside, asked users to select “Slap Rihanna” or “Punch Chris Brown,” jesting at the R&B singer’s history of domestic violence against the Fenty Beauty mogul—in 2009, Brown was charged with assaulting Rihanna and faced five years of probation.

It has since been removed, and on Tuesday, a spokesperson for Snapchat told Mashable:

“The ad was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”

Even if the team at Snapchat is apologetic, it’s really shitty that users had to view the disturbing content in the first place. It’s problematic, too, that the ad was reviewed and approved—presumably by multiple people. Sounds like Snapchat desperately needs to revisit their system and work to keep fucked up content off their platform...especially if they expect people to continue to be loyal to it.