[Update: 11/10/2017 5:51pm] Today on Twitter DJ Akademiks the internet’s least favorite aggregator of ephemeral rap content, uploaded a video of Cardi B receiving the Spotify money phone.
A few years ago, there was a minor existential crisis on the internet, when brands like iHop and Taco Bell started co-opting phrases like “bae” and “on fleek.” Thankfully—or maybe not—we have bigger concerns in 2017 than the social media accounts of multi-million dollar companies tweeting in blackface.
But the problem persists today, if to a lesser degree, and in new ways. Exhibit A: Today, RapCaviar, Spotify’s most trumpeted playlists which boasts over 8 million followers, posted this on Instagram.
It’s a phone case that looks like a stack of money from the sides, so that if you took a call and held your phone up your ear, it would look like you were talking into buttload of $100 bills. And it’s a joke, if you know what a money phone is and how it relates to today’s rap culture.
If you don’t know what a money phone is, here’s a brief primer. Earlier this year, Jay Z made a number of rappers upset when he rapped this on “The Story of J”:
Y’all out here still takin’ advances, huh?
Me and my niggas takin’ real chances, uh
Y’all on the ‘Gram holdin’ money to your ear
There’s a disconnect, we don’t call that money over here, yeah
Some rappers felt personally insulted, because, though ridiculous, the money phone is one of the purest signs that a rapper has made it. French Montana, in particular, is a huge proponent of the money phone; as College Humor observed, French has affixed a pile of money to his ear at least 10 times.
Maybe the Spotify post was in jest, or maybe this fairly stupid phone case is real and die-hard RapCaviar listeners will actually receive it. Either way, there is nothing more fun than a Swedish Company worth billions of dollars, which pays out fractions of pennies to artists, making a joke explicitly about black rap culture. Who doesn’t love capitalism?