Rapper G-Eazy, a person I know very little about beyond his relationship to edgy-pop powerhouse Halsey and his partnership with H&M, has decided to stop working with the clothing brand after H&M’s UK webstore uploaded an image of an African American boy wearing a sweatshirt labeled “Coolest Monkey in the Jungle.” Backlash was swift, prompting The Weeknd to pull out of his sponsorship with the brand on Monday. G-Eazy (or Gerald, as we like to call him) followed suit Tuesday.
In an impassioned Instagram post that called for companies to “become racially and culturally aware, as well as more diverse at every level,” G-Eazy detailed his decision:
“Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end. Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable.”
I always think of G-Eazy for his haircut and the few discernible qualities we know about him, but this is a legitimately righteous thing that deserves legitimate credit. It’s refreshing to see the guy take action—even if it means potentially losing a shitload of money—over an outrageous business decision that doesn’t directly speak to his own identity. Others should do the same! It’s not hard to be a good person.
Read G-Eazy’s full statement below: