No One Watched the 2018 Grammys

via Christopher Polk/Getty Images for NARAS
via Christopher Polk/Getty Images for NARAS

On Sunday night, the 60th annual Grammy Awards took place at Madison Square Garden in New York City. It was certainly... disappointing, largely apolitical in a time where apathy is dangerous. But hey, when has an award show ever used its massive stage for good? There’s some comfort to be found: The Grammys were super unpopular this year, across the board, and hit a six-year low in viewership. If you didn’t watch, not only did you not miss out, but you’re not alone.


According to national estimates from Nielsen, the Grammy Awards (which aired on CBS) brought in 25.3 million viewers from 8 to 11:30 p.m. ET (the awards began at 7:30 p.m.) That marks a 14% decrease in viewers 18 to 49 years old and an 11% decrease in total viewers from last year.

Does this mean interest in a tired institution like the Grammys might be hitting a hard decline? Perhaps. The 2018 nominations better reflected the interest and listening habits of young people than in Grammys past—pop and hip-hop at the forefront—it’s a shame the actual awards didn’t. Let’s hope that viewers are getting smart to the letdown—and avoid it ahead of time.

Senior Writer, Jezebel. My debut book, LARGER THAN LIFE: A History of Boy Bands, is out now.

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