Lorde tops a list of many innovative artists fucked over at Sunday night’s 60th annual Grammy Awards. I suppose it’s up for debate if she should have won for her only nomination, her 2017 LP Melodrama in the Album of the Year field, but just about everyone can agree that she was royally screwed out of a performance, as the only nominee in the category (and only female nominee) not offered a solo set. On Tuesday, she took out a full page ad in the New Zealand Herald to thank her fans for support, and to subtly address the ways in which the Recording Academy rubbed salt in its wounds:
“I’m writing this from New York City & I sat in Madison Square Garden last night & saw a lot of crazy & wonderful things. I just wanted to say thank you, from the bottom of my heart, for loving & embracing Melodrama the way you did. My nomination belongs to you. Thank you, also, for believing in female musicians. You set a beautiful precedent!”
Her emphasis in the last two last two lines can really only be viewed as a response to Grammy producer Ken Ehrlich, who had this answer as to why Lorde was held out of the performance (while Sting (?) received three separate instances of screen time): “There’s no way we can really deal with everybody.” Recording Academy President Neil Portnow probably stepped in it even worse, when he advised women in the music industry to “step up” if they wanted to be recognized by the Grammys. (He’s since walked back on those comments.)
Lorde’s already been endowed with one of the Grammys’ top awards, Song of the Year for “Royals” back in 2014, so there’s always a chance that the show will come crawling back to her with a heap of nominations, a solo performance slot, and some wins whenever LP3 rolls around...if and only if she scores another big hit, or makes an album that’s inoffensive or maudlin enough for the Recording Academy’s approval. Frankly, she’s too good for it.
Check out the full ad, below: