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Social media celebrity/troublemaker/sometimes rapper Logan Paul will no longer make money from his YouTube channel, which, at time of publishing, has over 16.6 million subscribers.

Last December, Paul enraged just about everybody when he posted a disturbing video to his YouTube page, where he filmed a dead body in Aokigahara, Japan, a destination known conversationally as the “suicide forest.”After pressing pause on a few of Paul’s big projects last month, it looks like YouTube will now make some real, career-altering changes. On Friday morning, the YouTube Creators account (Youtube’s group that works hand-in-hand with its most popular content creators) tweeted that they were temporarily suspending advertisements on Paul’s channel:

By removing ads from Logan Paul’s YouTube channel, the platform is taking away the primary way he could (and does) make money from it. According to the analytics site Social Blade, Logan Paul’s channel could potentially make up to $8.4 million a year. That’s a huge amount of money to strip away from the guy.

In January, Logan Paul apologized for the controversial video and tried to show the world he’s a change man (you know, after receiving significant backlash.) In the clip, Paul spoke to the director of the National Suicide Prevention Lifeline about mental health awareness. The question became: Did Logan Paul experience a change of heart?

Let me answer that one for you—he did not. On Monday, Logan Paul posted a video where he and his friends tasered dead rats. On Wednesday, he uploaded a video titled “THE DAY I SHOULD HAVE DIED... (Skydiving Accident).” On Thursday, he shot a video recreating a citizen’s arrest he made in his own home, while plugging his merchandise line. Not even two weeks after his return the platform, the 22-year-old was back to his old, delinquent bullshit.

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Paul’s antics are troubling, but YouTube is also to blame—they’ve fared poorly in addressing the problem. The company was slow to remove him from their preferred ads program, a privilege only offered to top-tiered creators. In December, the company didn’t immediately flag the video even though it was trending on their platform. Paul, not YouTube, removed the Aokigahara video only after it received enough negative feedback.

It’s safe to say that suspending advertisements on Paul’s channel is too little, too late from YouTube. They’ve yet to adequately address the problem they, essentially, created.