J Balvin Is on His Way to Steal Your Girl

J Balvin is the Colombian reggaeton-pop crooner behind such hits as “Hey Ma” featuring Camila Cabello and Pitbull (dale) and “Mi Gente,” a summer banger with such an infectious beat, Beyoncé did a remix of it IN SPANISH. That’s how good J Balvin is: his pop stylings are a mix of reggaeton rhythms, the dark, bubbling, underwater sounds of sad-boy artists like Drake and Bryson Tiller, and universal tropes of love, loss, sex, and betrayal. His latest single, “Ahora,” exists in that realm—don’t fix what ain’t broke, right?


The music video for “Ahora,” which dropped on Sunday night, is a visual representation Balvin, the product of a lot of really smart human pop musicians working together, as if in a lab—the pitch-perfect amalgamation of all the things that make today’s hits glisten under club lights. Watch as a buttoned-up J Balvin sees another man’s girl from across the bar and flirtation follows. The scene is painted in gold tones and fluorescent lights, and if the two are dancing, it’s only because this is a perfect dancing-in-the-cluuub song.

It’s a bop, short and sweet—it doesn’t need a music video to be good, but this one is extremely on-brand. Watch it above.

Senior Writer, Jezebel

Share This Story

Get our newsletter