Photo by Kevin Winter/Getty Images for iHeartMedia

It’s Brit Awards time, baby! How will you watch? Will you watch?

Last week, we reported that the 2018 Brit Awards (think of it as, like, the U.K.’s Grammy Awards) will hand out white rose pins on their red carpet, Wednesday, February 21, as a gesture of solidarity with Time’s Up and the #MeToo movement. The move mirrors last month’s last-minute campaign at the 2018 Grammy Awards to address the music industry’s problem of sexual harassment, where attendees were asked to wear white roses (not pins.) Normally this would be all fine and good, but the Brit Awards’ pins feel like another half-assed attempt to get people to appear woke without having the challenging conversations necessary for sociopolitical advancement. Sigh.

But who knows! Maybe attendees at the Brit Awards will step up and show up, well-prepared to engage in quick, moving dialogue. The only way to find out is to actually watch the damn thing, which you can, for free, and in America. Ain’t the internet grand?

Head to at 3 p.m. EDT Wednesday, February 21 to watch a stream, hosted by English singer/songwriter Conor Maynard and BBC Radio 1 host Yasmin Evans.

If you find yourself wondering why the hell you’d even wanna watch, consider all the white rose bullshit you just read, the fact that award shows are always fun to tweet about, and there will be performances by ultimate Brit Ed Sheeran, Justin Timberlake, Dua Lipa, the last rock band standing, Foo Fighters, and more.


Happy watching! (Especially happy if you’re sneaking a peek during work hours, I see ya.)