This Friday, Taylor Swift will release her treatise on fake news and corporate sponsorships in the form of an album called Reputation. We know surprisingly little about it at this point, aside from Swift’s four pretty underwhelming advance singles, the fact that Jack Antonoff and Max Martin are involved, and the arsenal of UPS trucks with her face plastered on the side. Whether or not Reputation will be available to stream has been unclear until today. (Bloomberg reported this afternoon that it’s going to be off streaming services for the first week of sales.) We also have no idea how many songs are on the thing, and what the rest of them might be called.
Well, earlier today, Stereogum blogged about now-deleted photos of Reputation’s alleged tracklist that had been making the rounds on Twitter and Instagram. There’s a chance that the tracklist pictured is real, but it’s probably not real. (It lost an TrackRecord-wide vote by a margin of 3-0.)
Back in the days when everyone bought CDs, and artists had an incentive to actually release physical copies of their music, this was one of the more common ways for unwanted leaks to occur. Rogue Circuit City employees could easily crack open a box of CDs just before their sale date, rip the songs online for all to hear, or even put them on the shelves early. (I once bought a School of Rock DVD days before it was set for release at Boscov’s, shouts to that shelver.)
The alleged Reputation tracklist could be the work of such an employee. But as flavorless as some of the Reputation singles have been so far, do we really think Swift would sink to the level of naming a song “I Did Something Bad?” We’ll find out this Friday! In the meantime, here’s a ranking of every song on the potentially fake Reputation tracklist, from most to least plausible:
1. “Call It What You Want”: Sharp, vaguely accusatory, and believable, even if it’s not a good song
2. “Gorgeous”: Ripping off a Kanye song title? Oh yeah
3. “...Ready For It?”: Punctuation is off, but somehow, it’s real
4. “Look What You Made Me Do”: Would be much lower on this list if it wasn’t actually released as a single
5. “So It Goes...”: Three-word Taylor Swift songs rule, this works
6. “Dancing With Our Hands Tied”: Sounds like the one “Out of the Woods” line, I buy
7. “End Game” (Feat. Ed Sheeran & Future): We all heard “Bad Blood” (Feat. Kendrick Lamar)
8. “King Of My Heart”: Here he is, this could be real
10. “Delicate”: Maybe
11. “Getaway Car”: Too dangerous
12. “Dress”: Taylor thought The Dress was black and blue, which is wrong
13. “This Is Why We Can’t Have Nice Things”: Kind of long!
14. “Don’t Blame Me”: Someone in the office bet $50 this isn’t real [Editor’s note: I stand by that.]
15. “I Did Something Bad”: Maybe that is true, but this song just cannot be real
Update (11.8, 9:20 a.m.): IT’S REAL. ALL OF IT.