Lil Peep, the upstart rapper with a growing but fiercely loyal following, died earlier this month of a suspected drug overdose in Tucson, Arizona. He was 21. Peep’s death sent chills through an industry obsessed with taking young talent from virtually unknown to chart-topping in the shortest amount of time possible, often while overlooking unhealthy behavior.
Peep, born Gustav Åhr, was a fairly divisive figure in his short career: His brand of cloudy, swirling music (often billed as “emo rap”) was mocked, but others saw him as a thrilling voice in a burgeoning music scene and sub-genre. But the reaction to his death, at least among the mainstream music media, has been unanimous: This feels like a huge loss, especially for any fans struggling with mental health and addiction.
Now Peep’s friends and family are rallying his fans to help take the late rapper to the No. 1 spot on the Billboard charts. They’re asking people to continue to supporting his debut album Come Over When You’re Sober, Pt. 1. Peep’s producer Smokeasac posted this message on his Instagram story:
“everyone if you wanna support peep let’s get “come over when you’re sober” to #1 on billboard he deserves it. go buy it on @itunes @applemusic @spotify and all other platforms.”
The story is no longer available but Peep’s mom, Liza Womack, regrammed it. “I agree with this,” she wrote in the caption. (The Fader confirmed that it was indeed Peep’s mom.) Womack also wrote that new music would be on the way. It’s not as crazy as it sounds: On the day Peep died, Smokeasac tweeted that he had unreleased music from Peep that he would fight to put out into the world:
The campaign to take Lil Peep to the top of the charts might be working: Come Over When You’re Sober, Pt. 1 is now at No. 38 on the Billboard 200, up from No. 168 when it first entered the chart shortly after his death. If Come Over makes it, it’ll be one small good thing for everyone who’s still reeling from Peep’s death.